Your Freelance Marketing Manager
I’m Rosie Wareham, founder of Digital Giraffe, and Freelance Marketing Manager for your business
Why choose a Freelance Marketing Manager?
Marketing activity is happening in your business, but you have no overall strategy or way to measure results.
You need 3 things-
Everyone moving towards the same goal. I believe in action-taking, and progress over perfection.
Impartial and clear-headed decision making, plus fresh eyes from the outside.
A committed, long-term marketing partner.
A non-specialist is wasting time overseeing marketing (it might be you).
You need to -
Be free to focus on other things.
Stop being the bottleneck that slows down business growth.
Work with a team member who makes marketing their priority.
Your marketing feels disjointed and fragmented, and needs leadership.
You need -
A single, accountable point of contact for all your marketing. I make sure that everyone involved in your marketing is focused on the right things.
Consistency instead of confusion.
Transparent marketing costs.
Someone who can source and manage the right freelancers or agencies to deliver your goals.
is this you?
Your business has….
A marketing budget (this is not for startups bootstrapping their marketing).
Leaders committed to the value of growth through marketing.
Outgrown your existing marketing strategy.
you might be doing this already….
Working with other freelancers/agencies on your marketing (but it’s not quite delivering for you - it doesn’t feel like everyone is singing from the same hymn sheet)
Asking your internal team to take responsible for marketing actions that take them away from their day job
Spending your own time managing resource across difference aspects of marketing
but what you really need is….
To move on from piecemeal marketing and let me into your business as a team member.
Someone accountable for delivering marketing results.
Someone responsible for managing all marketing actions and communication.
Someone who can get stuck in and deliver.
Whether your marketing function is currently delivered in-house, outsourced, or a mix of the two, I’m committed to making it run more smoothly, and deliver for your business.
I’ve worked with management consultancies, legal and financial companies, health and wellbeing services, travel consultancies, estate agencies, renewable energy businesses, SaaS and business support services to guide, manage and lead their marketing efforts.
My experience spans both online and offline marketing including strategy, content, copywriting, email marketing, website development and design, customer research, events, social media, paid advertising, SEO, PR, design and branding.
why me?
Because relationships = results.
Results are crucial, yes, but that’s a given.
Relationships
When you choose a freelance marketing manager, you’re not just buying a service.
You’re starting a relationship by letting me inside your business.
I don't just focus on marketing strategies, but also on developing meaningful connections with your team and working collaboratively to deliver results.
In the end, our relationship is key. I have to be the right person for you.
Freelance marketing management in 6 steps
We meet (online or in person) to discuss your business objectives, challenges and current marketing function.
I get to know you, your business and everyone who delivers your marketing.
I identify where you are now and what you need to move forward. I’ll review your marketing activity, the people, processes and tools in place.
I identify exactly how each of your marketing channels or platforms could work better for your business.
I create your marketing strategy. It details how we will move forward and achieve your goals.
I deliver your strategy via a monthly retainer (ideally one day a week for a minimum of three months). We’ll talk often.
next step….talk to me
The only way to know if working with a Freelance Marketing Manager is right for you is to talk to me. I look forward to hearing from you!